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Heineken® Tour
Immerse yourself in the world of Heineken®, at your own pace.
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The Heineken Experience
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
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What our guests say about the Heineken® Tour
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Heineken® Tour
- Visitors under 18 are not allowed to do the Heineken® Tour
- Please note the Heineken® Tour is in English. Audiotour available in 6 languages.
- We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET
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Frequently asked questions
What is the Heineken® Tour?
The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.
Where is the Heineken Experience located?
Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.
What are your opening hours?
We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:
- Monday: 10:30 to 19:30 (last entry 17:15)
- Tuesday: 10:30 to 19:30 (last entry 17:15)
- Wednesday: 10:30 to 19:30 (last entry 17:15)
- Thursday: 10:30 to 19:30 (last entry 17:15)
- Friday: 10:30 to 21:00 (last entry 18:45)
- Saturday: 10:30 to 21:00 (last entry 18:45)
- Sunday: 10:30 to 19:30 (last entry 17:15)
Are children allowed in the Experience?
Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/
Minor accompanied by an adult are also not allowed inside the Heineken Experience.
Does a tour include Heineken beer?
Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.