Celebrate King's Day 2025 on the Heineken® Flagship Cruise
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A stylish bar featuring Heineken bottles against a green backdrop, with modern decor and copper pipes overhead.

Best 'Dam Bar

The best 'Dam night

Best 'Dam Bar
Under the building, in the former fermentation cellar of the brewery, something as great as our beer is brewing. A one of a kind nightclub-style bar is ready to serve you and your guests a night to remember. Put on your dancing shoes and experience this bar linking modern life in Amsterdam to our Heineken heritage, which are undeniably connected.
  • Capacity

    A blueprint illustration of the Heineken Experience layout, showing event spaces and design elements.
    Square metersSquare meters: 266 m2
    RoomReception: 215
  • Facilities

    • Bar
    • Catering
    • Microphone
    • sound system
    • wheelchair friendly
  • Set-up

    • Reception
A modern bar area with green lighting and a 'CHEERS!' sign on the wall
A modern bar area featuring Heineken branding and green lighting.

Book your event

Interior view of the Best Dam Bar with green lighting and modern industrial design.

Best 'Dam Bar

Organizing your event is our business

We love hosting events just as much as we love the first sip of a fresh Heineken® beer. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a large dinner or a big party, we've got you covered!

Get in touch
A blueprint-style illustration of the Heineken Experience layout in Amsterdam.
A blueprint illustration of the Heineken Experience layout, showing event spaces and design elements.
Blueprint of the Molenzolder event space at the Heineken Experience
Blueprint of the Heineken koelschip structure
A blueprint representation of the Heineken Experience heritage quarter
A blueprint design of the Heineken Experience venue layout.
A blueprint illustration of the Heineken Experience layout for meetings and events.
Blueprint of the brewroom at the Heineken Experience

Haystack

From hops, to history
Floor5th floor
Space42 m2
CapacityMax 20

Best 'Dam Bar

The best 'Dam night
FloorBasement
Space266 m2
CapacityMax 300

Molenzolder

Mill you cheers with us?
Floor5th floor
Space330 m2
CapacityMax 255

Koelschip

The best 'Dam view
Floor6th floor
Space350 m2
CapacityMax 500

Heritage Quarter

A night in the museum
Floor5th floor
Space190 m2
CapacityMax 180

Henry's

Sipping science
Floor5th floor
Space28 m2
CapacityMax 18

Freddy's

Behind the fridge door
Floor3rd floor
Space60 m2
CapacityMax 25

Brew room

Always something brewing
Floor2nd floor
Space466 m2
CapacityMax 150

Frequently asked questions

  • What type of event can be organized at the Heineken Experience?

    We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

  • Why choose Heineken Experience as event venue?

    The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

  • How can we contact the Heineken Events team?

    You can send us an e-mail at heinekenexperience.events@heineken.com or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

  • What is the maximum capacity of the venue?

    Combining spaces, we can organize events for up to 1300 persons.

  • What benefits and services do you offer?

    Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

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